Patrick Masika

Patrick Muasya Masika

Creative Copywriter

Creative Copywriter with 7 years of successful track record in writing copies, articles, blog posts, and developing/executing original online marketing campaigns. Possesses exceptional communication skills and the ability to manage time efficiently.

 Major achievement: created engaging email campaigns for 20K Fashion XP subscribers using A/B testing and copy optimization techniques, achieving a 90% open rate, 60% link clicks, and 0.5% unsubscription rate.

WORK EXPERIENCE

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Creative Copywriter Jan 2022 – Present - Fashion XP

● Developed direct response copies for all aspects of sales associated with Resume products to bring to market, exceeded 2020 marketing goals by 39.7%.

● Sourced and created copies for products that produced $40K in monthly sales for F-XP.

● Grew new quarterly business sales by 15% creating segmented direct mail marketing and print media campaigns.

● Collaborated with 4 in-house graphic designers to produce marketing materials for new customer acquisition and retention, achieving a 60% success rate.

 SEO Copywriter June 2019 – December 2021- Teledyne Flir

● Created engaging email campaigns for 20K Teledyne Flir  subscribers using A/B testing and copy optimization techniques, achieved a 90% open rate, 60% link clicks, and 0.2% unsubscription rates.

● Enhanced the conversion rates on the landing pages of 5 clients by 25% via excellent headline writing and persuasive copywriting. ● Led the creation of 10 new blogs from ground zero, increasing monthly visitors by 60% in Q3 2022.

● Brainstormed with the SEO team and created compelling, keyword-rich content, increasing organic traffic by ~87%.

 Marketing Copywriter August 2017 – June 2019 F&M Bank

● Drafted, edited, and proofread 55 engaging copies for a legal-minded B2B audience of over 4.5K readers, increasing engagement by 70%. ● Authored 21 compelling email campaigns